Tuesday, May 22, 2007

Volvo Jr Driving school @Legoland

That's right. Get them started early. It's never too soon to learn the rules of the road.

Three years ago this month, Lego and Volvo partnered to offer children the opportunity to drive electric-powered vehicles made to look like LEGO bricks with Volvo vehicle cues within the controlled environment of the drive course. The rules of the road are emphasized, as well as good safety habits such as buckling up seatbelts. LEGOLAND®’s popular Driving School (ages 6 to 13) and its Jr. Driving School (ages 3 to 5) were reintroduced to carry Volvo's name and reputation for safety.

Some may complain that we should allow kids to play without constraining them with rules. To that I answer - playing is learning. Exposing these little ones to the right way of doing things won't hurt them in the least. Heaven knows they're subjected to examples of poor driving technique everyday.

"Through LEGOLAND, we are going to bring driving safety to children and parents alike," said Vic Doolan, president and chief executive officer of Volvo cars of North America at the opening. "By encouraging safety as a learned behavior at an early age, we will all benefit in the years ahead. It’s never too early to learn the rules of the road."

Who knows. These kids may even shame their folks out of their sloppy driving habits.


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